Content Creators Take On Social Correspondent Roles for $1 Million Challenge
Courtesy NTT INDYCAR SERIES
INDIANAPOLIS (Tuesday, March 19, 2024) – INDYCAR is teaming up with a select group of content creators to bring fans behind the scenes and closer to the drivers, teams and racing action ahead of its nationally televised special event at The Thermal Club.
The creator team is comprised of NTT INDYCAR SERIES driver Conor Daly, motorsports streamer and creator Ash Vandelay, and hosts of the “Track Talk” podcast, Emma Novak and Hannah Picknicki.
Across the weekend, this group will play a heavy role in content planning and delivery, while serving as on-screen talent and correspondents across INDYCAR social channels.
“Thermal is an innovative and exciting event, and we want the social coverage to match,” said Mackenzie Williams, senior director of marketing for INDYCAR. “We’re excited to partner with these creators to build engaging, immersive content and leverage their unique perspective and voices to tell the story of the weekend.”
The non-points The Thermal Club $1 Million Challenge will bring fans the first INDYCAR SERIES heat racing in more than a decade.
To see this partnership in action, fans should follow the NTT INDYCAR SERIES social channels on Instagram, Facebook, X (formerly Twitter), YouTube and TikTok.
Peacock will provide coverage of the NTT INDYCAR SERIES Open Test from The Thermal Club from noon-2 p.m. and 5-8 p.m. ET Friday, March 22. Coverage of the Open Test will continue from noon-2 p.m. and 4-6 p.m. ET Saturday, March 23, with coverage of The Thermal Club $1 Million Challenge qualifying beginning at 8 p.m. ET on Peacock and the INDYCAR Radio Network.
Coverage of The Thermal Club $1 Million Challenge starts at 12:30 p.m. ET Sunday, March 24 on NBC broadcast television, Peacock and the INDYCAR Radio Network.
