Bryan Herta Autosport Welcomes InPwr as Primary Marketing Partner for 2026 IMSA WeatherTech Championship LMP2 Campaign
Indianapolis-based InPwr is a Leader in Electrical Contracting & Power Solutions
By: Bryan Herta Autosport (Photos Courtesy BHA)
Indianapolis, IN (January 22, 2026) – Bryan Herta Autosport (BHA), with PR1/Mathiasen Motorsports, today announced Indianapolis-based InPwr as the primary marketing partner of the team’s LMP2 entry competing in the 2026 IMSA WeatherTech SportsCar Championship including associate branding this weekend (Jan. 24-25) in the legendary 64th Rolex 24 at Daytona. Primary branding of InPwr for the No. 52 LMP2 race car will begin at the Mobil 1 12 Hours of Sebring on March 12-15, 2006.
InPwr, a national leader in electrical contracting and power solutions, joins forces with Bryan Herta Autosport in alignment with their shared commitment to integrity, innovation, and high performance. Both organizations have grown rapidly across the United States by focusing on precision, accountability, and a results-driven approach—qualities equally essential in top-level sports car racing.
“Partnering with InPwr is a natural fit for Bryan Herta Autosport,” said Bryan Herta. “Like our team, InPwr is a fast-growing organization built on integrity and performance excellence. Their nationwide reach and focus on delivering solutions for complex challenges mirrors the way we approach competition in IMSA. With the WeatherTech Championship continuing to expand as a platform for both racing and business development, this is an exciting time to bring our organizations together.”
“We’re thrilled to join the 2026 IMSA LMP2 season alongside Bryan Herta Autosport,” said Brian Inkeep, CEO of InPwr. “This collaboration reflects INPWR’s commitment to building strong, values-driven relationships while continuing to grow our presence within top-level motorsports.”
The IMSA WeatherTech SportsCar Championship, an 11-race North American road racing series, has rapidly become one of North America’s most compelling sports marketing platforms, driven by competitive multi-class racing on iconic circuits including Daytona International Speedway, Sebring International Raceway, and Road America. With growing international visibility, the series has become a nexus for technology partnerships and business-to-business engagement opportunities.
The Bryan Herta Autosport with PR1 LMP2 entry debuts this weekend (Jan 22-25) at the Rolex 24 at Daytona, kicking off a full-season campaign in North America’s premier endurance championship.
The 64th running of the Rolex 24 At Daytona begins with practice and qualifying Thursday (Jan. 22) and a final practice Friday (Jan. 23). The green flag is set to wave at 1:40 p.m. ET Saturday (Jan. 24).
Coverage of all 24 race hours will stream domestically on Peacock and internationally on IMSA.TV and the official IMSA YouTube channel. NBC will broadcast the start at 1:30 p.m. Saturday, then rejoin for the final two hours beginning at noon Sunday.
