Host of Marketing Partners Join Stampede of Speed and NHRA Texas Fall Nationals
By: Werner Communications
DALLAS (September 17, 2026) — With the 6th annual Stampede of Speed, October 9-18, including Stars of Texas Music Festival, October 9-11, and the 41st installment of the historic Texas Fall Nationals, October 14-18, Texas Motorplex is rolling out an impressive group of new and returning marketing partners. The wide variety of companies and brands will be on site and in action throughout the Stampede of Speed to give fans an incredible experience during the fastest and loudest ten days of music and motorsports.
“We are thrilled to bring new brands and products to the tens of thousands of music and racing fans who will be a big part of the Stampede of Speed, Stars Over Texas Music Festival and the Texas Fall Nationals,” said Christie Meyer-Johnson, Texas Motorplex co-owner. “From beverages to cigars to interactive game sponsors and coffee, Texas Motorplex is showing we are the perfect location and event host for brands to reach a diverse group of consumers from around the country.”
As a new preferred partner for the 2026 edition of the Stampede of Speed Volando Tequila, will have a significant presence around the 500-acre facility including a grandstand billboard sign and a Volando Tequila Margarita bar in the pit side food court. Additional entitlements include a sampling booth near a 1320 Club bar and a mobile activation bar. Volando Tequila will also be recognized as a sponsor of the Champions Dinner “After Party”, held on Wednesday, October 14, during the Stampede of Speed.
“The Stampede of Speed at Texas Motorplex is one of the highlights of our year, and we’re thrilled to bring Ranch Water to the track,” said Brandon Bernstein Head of Events and Partnerships. “Billy (Meyer) and his crew never settle — they keep pushing this event to new heights, and Volando Tequila is grateful to be part of the ride.”
Modelo will also join the preferred partner roster with Modelo’s brand exposure the music stage scrims and signs directly over the tunnel where competitors enter the dragstrip during the Stars Over Texas Music festival and Texas Fall Nationals, respectively. In addition to Modelo, fans can also enjoy their popular complimentary brands of Corona Premier and Pacifico when they attend the Stampede of Speed.
“We’re excited to expand Modelo Especial’s presence at Texas Motorplex and connect with fans through two incredible events,” said Modelo spokesperson. “The passion, determination, and competitive spirit that define motorsports align naturally with the values of Modelo Especial. We are excited for this partnership!”
Finally, Mikes Hard Lemonade will be present throughout the Stampede of Speed with two offerings for fans including 16 oz. Mikes Harder Lemonade and 16 oz. Mikes Harder Blue Razzberry. Fans can enjoy both refreshing beverages during the Stars Over Texas Music Festival and the Texas Fall Nationals.
One of the largest fanfests on the NHRA Mission Foods Drag Racing Series will have a new sponsor as Red Line Oil will headline the event now recognized as the Red Line Oil Pre-Stage FanFest, Thursday, October 15, at Railyard Park in Waxahachie. Over 100 drivers will be on hand to sign autographs and pose for photos. The event will also feature food trucks, live music and family-friendly activities from 6 p.m. until 9 p.m.
Mac Haik Ford Desoto will give fans a thrill before the race even gets underway with a in-car race simulator for fans to experience, leading up to the Stampede of Speed at their DeSoto dealership from now until October 16. Anyone that test drives a new Ford at Mac Haik Ford Desoto from now until October 16th will receive two free GA tickets to the race on Sunday, October 18th.
“We are glad to partner with Texas Motorplex,” said Dalton Bishop, New Car Director at Mac Haik Ford Desoto. “As a lifelong local racer, it’s a great opportunity and we are excited to pass new deals to the community”
Earlier this year Texas Motorplex announced a relationship with Bariay 1492 Cigars, creating the Bariay 1492 Pavilion, an open-air pavilion on the pit side food court. The relaxed, shaded atmosphere gives fans the perfect location to enjoy their cigars along with many other smoking areas throughout the venue. Bariay 1492 cigars will also be available for purchase from humidors at multiple bar locations throughout the property. They will also be featured at the Champion’s Dinner prior to the Texas Fall Nationals.
And returning partners for the Texas Fall Nationals include JEGS with their title-rights sponsorship of JEGS Friday Night Live, a huge hit in 2025. The first day of qualifying for the Texas Fall Nationals is capped with the exciting Battle for the Saddle promotion with every professional competitor trying to make the quickest run of the final qualifying session for big money and bragging rights. Throughout the weekend the Rodak’s Coffee Cadillac will be on the scene parading VIPs at the opening Cattle Drive through downtown Waxahachie on Friday October 9 to driving race winners from the top end at the conclusion of the Stampede of Speed.
